Brand Marketing

Brand represents your products/services to your targeted consumers. It tells about your business and play vital to your success in business.

But the question is what is branding? According to The American Marketing Association:

"A brand as: a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and differentiate them from those of competitors (Kotler, 2003)."

A successful brand is considered to bring its owner great financial value that could be higher sales, new markets or premium prices. According to experts and researchers the objectives in branding can be summarized as follows:

• To dominate the market, means to reduce or eliminate competition

• To increase customer loyalty by increasing the switch cost

• To raise the entry barriers i.e. to stave off potential threat from competitors.

You can easily observe these objectives in top brands.

Now, the point is how and where small businesses can do branding for their products/services? The simple answer is on social networks like Facebook, Twitter, Google+ etc. Because all entrepreneurs want to give their product a name and to establish a right image of their business that can be differentiates business from competitors and can also trusted by the customers. I think social networks are the best place for it.

For branding, design a simple but innovate logo that can be identified immediately by your customers among the competitors product. Connect yourself with your customers, make them write positive about you on your social network page i.e. get their reviews about your business and publish them on your site. Never leave market research and don't miss out any opportunity that could be beneficial for building business image. All of them can create a steady sale that can lead you to a higher ROI.

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